What is an Responsive image?

Images that represent information in an easy to understand way


Types Of infographics Types Of infographics

To understand why infographics are so effective check out this infographic by Market Domination Media

Types of Infographics

Supports a claim through a series of steps and is best used to support one specific claim.

Highlights differences and/or similarities between two or more subjects.
Can also be used to show why one subject is superior or inferior to the other or others.

Walks the reader through a process or show how many scenarios can reach the same conclusion.

Translates a written article into visual representations.
This is a great way for bloggers or other writers on social media to increase sharing and SEO.

Showcases data trends based on location. It is best used to compare locations to each other.

Tells a story in chronological order.
It is best used to show how something has changed over time or showcase milestones.

Communicates data through charts and graphs.
It is best used to support data driven arguments and make the data easier to understand.


The first step is to develop a clear and concise thesis. When thinking about a concept avoid cliches and try to come up with a new angle if the story has been told before.
Gather up the research to back up your claim. Keep in mind that some sources are more reliable than others.
During this step you may also need to process raw data and extrapolate trends.
Determine your audience. Your audience will indicate the style and content of your infographic. For example, a technical audience might lead you to choose formal colors and fonts.
What do you want the reader to take away from the image? For example, you could be creating a how-to guide, comparing products, or revealing hidden trends in data. This will help evaluate at the end whether this goal was achieved.
Is your infographic going to be on the web or printed as flyers? This will determine the resolution needed for your images and the size of the canvas you will be working on.
It helps to have a blueprint before starting a project. Take the time to roughly map out how the infographic will flow and how you would like the information to be organized on the page.
Keep in mind that colors can carry implicit signficance when choosing a color palette. Design trends also change from year to year and looking into what colors are being used help your infographic seem modern.
If you need help creating a color palette take a look at resources for color generators.
There is a 60-30-10 rule in design that can be a helpful basis when coloring your infographic. 60% of your infographic should be the primary color, 30% the secondary color, and 10% accent color.
Keep the tone of your infographic in mind when picking font types. If your infographic has a fun tone think about unique fonts. It is recommended to pair a Serif font with a san Serif font and to have as few fonts as possible.
Icons can cut down on words and make your infographic look clean and easier to read. When choosing icons try to choose icons with a similar style and color palette.
Try to replace text with icons where it makes sense, an example could be replacing labels in charts and graphs.
Make sure the images in your infographic work together and share a similar style. Also make sure that the background image is subtle enough to not distact from your main message. Choose images that evoke the right emotions.
Place text in less busy areas and try to incorporate photo elements into your story. To make text readable consider color contrast, background transparency, font size, and text background.
Break down larger concepts into more manageable sections by utilizing dividers.
Dividers can be lines, color changes, photos, and more. Be creative!
Make important points stand out with accent colors, font size, or placement.
Making key points stand out is important to communicate your message!
When you finish a draft ask yourself these questions:
Is the title catchy?
Does it follow the 60-30-10 rule?
Is there a clear flow?
Is your message clear?
Do you think the infographic accomplishes the goal you set out?